Not only is the layout of this advertisement unimpressive, the text also has a lot of issues. The text in the largest box is hard to read due to the light blue water drops in the background that blend into the white font. It would be much easier to read if the font was larger and in a different color that didn't blend with the background. Also, a bold sans-serif font in all caps would be much easier to read since it would be thicker, making the eye less confused by the background. It would also be more interesting than this font that has no originality (it looks like somebody just typed a sentence on a background). The catch-phrase is humorous for a beer ad, and it would be much more memorable if a creative font was used that represents the beer better. Also, the text in the lower right-hand box has no relation to the text in the main box, making the advertisement seem extremely unprofessional.
I agree with whay she said about this ads. The water drops really make the sentences unreadable and the blue background does not really match with the company. Also I do not excatly get the idea of placing logo or image on top of women's head (right side).
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